Ásgeir Baldurs has led Arctic Adventures, Iceland's largest adventure tour operator, since 2023. He brings 25 years of senior executive experience across investment banking, insurance, and capital management, paired with a lifelong connection to Iceland's nature, from the Kópavogur streets where he grew up to the highlands and northern farms his family worked.
Iceland tourism · Adventure travel · Tour operations · Small-group tours · Multi-day tours · Tourism strategy · Product development · Sustainable tourism · Customer experience · Multi-brand operations · Risk management · Hospitality operations · Board governance