Arctic Adventures Media & Press Center

May 21, 2026, Reykjavík, Iceland — More than 30 creators, journalists, agents, and trade partners from 11 countries joined Arctic Adventures for a six-day hosted trip across Iceland. The route covered glaciers, ice caves, lava caves, whale watching, Silfra snorkeling, and geothermal stops, with every featured experience part of our year-round tour lineup. Early creator content reached about 2.9 million Instagram views and 3.6 million Facebook views by mid-May.

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May 18, 2026, Reykjavík, Iceland — Cross Falljökull and continue onto the secluded Virkisjökull on Glacier Beyond, an original Arctic Adventures route and the first guided day hike to combine both outlet glaciers of Vatnajökull in a single day. Spend 3.5 to 4 hours on the ice with a certified glacier guide, in small groups of up to 12, walking past icefalls, basalt columns rarely seen on a glacier hike, and views of Öræfajökull, Iceland's highest peak. First departures June 15, 2026, in Skaftafell.

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April 28, 2026, Reykjavík, Iceland — Arctic Adventures has been named a 2026 Tripadvisor Travelers' Choice Award winner, placing the company among the top 10% of experiences worldwide on the platform. The award is based on a full year of authentic reviews and ratings from travelers, recognizing businesses that consistently deliver memorable guest experiences.

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March 12, 2026, Reykjavík, Iceland — Iceland’s main trekking season runs from June through September, when access opens to the Highlands’ best-known multi-day routes. The release highlights what travelers should know for 2026 planning, including key routes like Laugavegur and Fimmvörðuháls, plus a practical look at logistics such as transport, meals, and luggage transfers on guided treks.

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February 6, 2026, Reykjavík, Iceland — New 4-Day Women-Only Laugavegur Trek, launching in summer 2026 with departures from July through August. Led by an experienced female guide, the small-group trek follows Iceland’s most iconic hiking route from Landmannalaugar to Þórsmörk, offering a supportive and relaxed setting to experience the Highlands’ geothermal landscapes, colorful mountains, and remote valleys.

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December 18, 2025, Reykjavík, Iceland — Winter travel remains popular in Iceland during the holiday season, with many visitors planning trips around ice caves, Northern Lights, and guided winter tours. Arctic Adventures shares key experiences available during Christmas and New Year’s, including select ice cave tours that run daily throughout the holidays.

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November 27, 2025, Reykjavík, Iceland — Arctic Adventures’ 2025 Black Friday Event offers up to 50% off top tours from November 28 to December 1, including summer treks, winter experiences, and year-round favorites. Discounts can be redeemed using the promo code on selected tour pages and are valid only during the Black Friday window. Hurry to save on your adventure!

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November 20, 2025, Reykjavík, Iceland — A newly revealed bright-blue ice cave on Langjökull glacier, named Neptune, is now accessible for guided snowmobile visits. Found in October 2025, the cave features high-clarity ice and delicate volcanic ash layers, offering travelers a safe, small-group way to experience one of this season’s most beautiful natural formations.

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November 11, 2025, Reykjavík, Iceland — Arctic Adventures is celebrating Singles’ Day with its biggest one-day Iceland tour sale of the year, offering exclusive discounts of up to 50% on November 11. Travelers can save on a wide range of top-rated adventures — from glacier hikes and ice cave tours to Northern Lights hunts and multi-day road trips across Iceland.

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October 9, 2025, Reykjavík, Iceland — Arctic Adventures is spotlighting its bespoke private tours, crafted for travelers seeking flexibility, comfort, and personal connection. With over 400 custom journeys arranged in 2024 alone, the company’s Private Travel Desk designs everything from one-day glacier hikes to multi-day luxury escapes — including unique experiences like ziplining on glaciers or celebrating milestones in ice caves. Each trip is fully tailored, led by expert guides, and supported by 7-day planning assistance.

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September 1, 2025, Reykjavík, Iceland — Arctic Adventures has officially launched the tours for the 2025/26 ice cave season. Travelers now have the chance to book a trip to Iceland’s most spectacular frozen formations, from the famous Crystal Ice Cave in Vatnajökull to Katla’s volcanic ice cave on the South Coast. With expert glacier guides, small-group departures, and tours available from October through spring, guests can experience these rare, ever-changing natural wonders.

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August 21, 2025, Reykjavík, Iceland — Arctic Adventures has been honored in Tripadvisor’s 2025 Travelers’ Choice Awards, ranking among the top 10% of experiences worldwide for the fifth year in a row. This recognition celebrates the trust of thousands of guests and the dedication of the Arctic Adventures team, who create small-group, nature-driven tours across Iceland with a focus on authentic experiences, sustainability, and genuine hospitality.

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August 18, 2025, Reykjavík, Iceland —Arctic Adventures is launching its Northern Lights season early on August 25, 2025, thanks to the rare solar maximum making auroras brighter and more frequent. Guests can join small-group tours from Reykjavík with expert guides, premium vehicles, free photos, and a retry guarantee. Running through mid-April, each night’s route adapts to the skies for a unique and spectacular chance to witness Iceland’s auroras.

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September 2, 2025, Reykjavík, Iceland — Arctic Adventures has officially opened applications for its 2026 FAM (familiarization) trip, taking place May 3–8, 2026. This exclusive press trip invites travel journalists, editors, and content creators to experience Iceland’s most iconic landscapes and tours — from glaciers and waterfalls to ice caves and volcanic wonders.

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August 5, 2025, Reykjavík, Iceland — Arctic Adventures has achieved the highest mark of sustainability in Icelandic tourism, renewing its Vakinn accreditation with Gold-Class honors. The certification highlights the company’s continued leadership in ethical, safe, and environmentally responsible travel. Following a successful audit this year, Arctic Adventures now stands among Iceland’s top eco-certified tour operators—committed to protecting nature while guiding guests through its wonders.

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August 7, 2025, Akureyri, Iceland — Special Tours is expanding its marine wildlife experiences with new departures from Akureyri, the whale watching hub of the North. Aboard the sleek and stable ship Lilja, guests can spot humpbacks, minke whales, dolphins, and more—set against the dramatic beauty of Eyjafjörður fjord. With expert guides, top-tier safety standards, and nearly guaranteed sightings, this immersive tour brings travelers face-to-fin with Iceland’s most majestic marine life.

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June 26, 2025, Langjökull Glacier, Iceland — High inside Iceland’s second-largest glacier, barrels of gin are slowly transforming. Arctic Adventures’ Into the Glacier has teamed up with local spirits brand Mosi Gin to launch a bold new maturation project—aging Icelandic gin within the icy stillness of Langjökull. Seven barrels now rest inside the world’s largest man-made ice tunnel, surrounded by ancient ice and silence. Time, pressure, and the glacier’s unique atmosphere are shaping each batch into something wild and unmistakably Icelandic. 

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June 4, 2025, Reykjavík, Iceland — Arctic Adventures teamed up with Icelandic skincare brand BioEffect for a one-day adventure along the South Coast. Magazine editors and beauty influencers joined the journey, exploring waterfalls, black sand beaches, and glaciers while experiencing the link between Iceland’s nature and BioEffect’s EGF-powered skincare. The tour blended exploration with self-care and ended in a social media glow-up showcasing both brands’ Icelandic roots. 

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June 3, 2025, Reykjavík, Iceland — Arctic Adventures’ Iceland South Coast Full-Day Small-Group Tour from Reykjavík has been named one of the Top 20 Experiences in Northern Europe in the 2025 Viator Experience Awards. The accolade reflects outstanding guest reviews, expert-led small-group service, and consistent tour excellence. Operated by Your Day Tours, part of the Arctic Adventures family, the journey showcases iconic Icelandic landscapes—waterfalls, black-sand beaches, and glaciers—all in one memorable day trip from the capital. 

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June 27, 2025, Skaftafell, Iceland — Step into a surreal world of blue ice and frozen corridors with Arctic Adventures’ new Crevasse Labyrinth glacier hike. Located in Vatnajökull National Park, this year-round tour offers exclusive access to a twisting crevasse maze—scouted and led by expert glacier guides. With small group sizes, safety gear included, and awe baked into every turn, it’s the most immersive way to experience Europe’s largest glacier. 

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June 27, 2025, Reykjavík, Iceland — In August 2026, Iceland becomes one of the best places on Earth to witness a total solar eclipse—and Arctic Adventures is offering a front-row seat. The new 6-Day Ring Road & Solar Eclipse Tour covers Iceland’s most iconic sights, from glacier hikes and whale watching to lava fields and waterfalls, all timed to align with the eclipse path. Small groups, expert guides, and real-time eclipse tracking ensure an unforgettable, once-in-a-lifetime journey. 

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June 27, 2025, Langjökull Glacier, Iceland — What began as a bold vision, carving a tunnel deep inside one of Iceland’s largest glaciers, has become an iconic decade‑long adventure. In 2025, Into the Glacier celebrates 10 years and over 320,000 visitors who have stepped into Langjökull’s radiant blue ice. Hidden beneath snow most of the year, this man-made marvel quietly invites people to experience ancient glacier ice up close—and it’s only getting more extraordinary. 

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June 5, 2019, Dalvik, Iceland. Tour operator Arctic Adventures has recently signed on as one of the main sponsors of local town festival Fiskidagurinn Mikli, or The Great Fish Day, in Dalvík. At the same time, it was announced that a beach clean-up will take place in the outer inlets of Eyfjafjörður Fjord in concurrence with the festival. Arctic Adventures will provide boats and equipment to visit remote beaches and clean up litter that has washed ashore. It is expected that this clean-up will take place on Thursday, August 8.

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