Looking to tell a great story about Iceland? You’re in the right place. Here you’ll find press releases, media assets, logos, and the latest from Arctic Adventures. We love collaborating with journalists, content creators, and media professionals from all over the world to bring Iceland’s most breathtaking experiences to life.
We’ve been guiding adventures in Iceland since 1983, and we’re just getting started. Let’s explore together!
Stay informed with our latest company updates—from sustainability efforts and new excursions to milestones and partnerships.
June 26, 2025, Langjökull Glacier, Iceland — High inside Iceland’s second-largest glacier, barrels of gin are slowly transforming. Arctic Adventures’ Into the Glacier has teamed up with local spirits brand Mosi Gin to launch a bold new maturation project—aging Icelandic gin within the icy stillness of Langjökull. Seven barrels now rest inside the world’s largest man-made ice tunnel, surrounded by ancient ice and silence. Time, pressure, and the glacier’s unique atmosphere are shaping each batch into something wild and unmistakably Icelandic.
June 4, 2025, Reykjavík, Iceland — Arctic Adventures teamed up with Icelandic skincare brand BioEffect for a one-day adventure along the South Coast. Magazine editors and beauty influencers joined the journey, exploring waterfalls, black sand beaches, and glaciers while experiencing the link between Iceland’s nature and BioEffect’s EGF-powered skincare. The tour blended exploration with self-care and ended in a social media glow-up showcasing both brands’ Icelandic roots.
June 3, 2025, Reykjavík, Iceland — Arctic Adventures’ Iceland South Coast Full-Day Small-Group Tour from Reykjavík has been named one of the Top 20 Experiences in Northern Europe in the 2025 Viator Experience Awards. The accolade reflects outstanding guest reviews, expert-led small-group service, and consistent tour excellence. Operated by Your Day Tours, part of the Arctic Adventures family, the journey showcases iconic Icelandic landscapes—waterfalls, black-sand beaches, and glaciers—all in one memorable day trip from the capital.
June 27, 2025, Reykjavík, Iceland — In August 2026, Iceland becomes one of the best places on Earth to witness a total solar eclipse—and Arctic Adventures is offering a front-row seat. The new 6-Day Ring Road & Solar Eclipse Tour covers Iceland’s most iconic sights, from glacier hikes and whale watching to lava fields and waterfalls, all timed to align with the eclipse path. Small groups, expert guides, and real-time eclipse tracking ensure an unforgettable, once-in-a-lifetime journey.
June 27, 2025, Langjökull Glacier, Iceland — What began as a bold vision, carving a tunnel deep inside one of Iceland’s largest glaciers, has become an iconic decade‑long adventure. In 2025, Into the Glacier celebrates 10 years and over 320,000 visitors who have stepped into Langjökull’s radiant blue ice. Hidden beneath snow most of the year, this man-made marvel quietly invites people to experience ancient glacier ice up close—and it’s only getting more extraordinary.
June 5, 2019, Dalvik, Iceland. Tour operator Arctic Adventures has recently signed on as one of the main sponsors of local town festival Fiskidagurinn Mikli, or The Great Fish Day, in Dalvík. At the same time, it was announced that a beach clean-up will take place in the outer inlets of Eyfjafjörður Fjord in concurrence with the festival. Arctic Adventures will provide boats and equipment to visit remote beaches and clean up litter that has washed ashore. It is expected that this clean-up will take place on Thursday, August 8.
Curious what the world is saying about us? Here’s recent coverage where Arctic Adventures makes headlines—highlighting growth, partnerships, and community initiatives. We're proud to be featured in leading publications and media outlets.
Local Guide’s Ring Road Itinerary Featured on 57hours
Arctic Adventures guide Einar Freyr shares his expert take on driving Iceland’s Ring Road — based on 50+ trips around Iceland. Featured in 57hours’ top itinerary picks. Read Einar’s Ring Road itinerary
South Coast Tour Named Top 20 in Europe
Our best-selling small-group tour earns a 2025 Viator Experience Award. See our Viator award feature
Crevasse Labyrinth: New Glacier Tour Launch
Explore a maze of crevasses on Vatnajökull Glacier—an Arctic Adventures exclusive. Learn more about the Crevasse Labyrinth
Arctic Adventures Acquires Happy Campers
The Icelandic tour operator expands into van travel with the purchase of Happy Campers. Read about the Happy Campers acquisition
Climate Champions: Glacial Retreat in Iceland
A look into Arctic Adventures’ glacier tours and their role in climate awareness. Learn about our glacier tours and climate focus
Fjaðrárgljúfur Canyon Now Under Arctic Adventures’ Care
The company acquires a lease for Fjaðrárgljúfur to ensure sustainable access and protection. Find out more about the acquisition
Kerið Crater Now Part of Arctic Adventures
With its acquisition of Kerið, Arctic Adventures focuses on preserving iconic sites. Find out what’s next for Kerið
Behind the Partnership: Arctic Adventures & Bókun
This video shows how our partnership with Bókun helps us manage 300+ tours and over a million travelers in ever-changing conditions.
A quick snapshot of who we are, what we do, and why it matters.
Founded: 1983
Headquarters: Reykjavík, Iceland
Team: 400+ adventure pros across Iceland and Europe
Tours Offered: 300+ nature-based adventures, seasonal & year-round
Annual Travelers: Over 1 million
Top Experiences: Glacier hiking, ice caves, super jeep tours, Northern Lights, and multi-day road trips.
Owned & Operated Brands: Arctic Adventures, Into the Glacier, Your Day Tours, The Lava Tunnel, Adventure Hotels, Kerið Volcanic Crater, and more.
Sustainability: Gold-Level Certified by Vakinn – Iceland’s official quality and environmental system (2025).
Awards: Viator Experience Award Winner 2025, Tripadvisor Travelers’ Choice, among others.
Want the full story? Learn more on our About Us page →
This video brings our mission to life. Take a look behind the scenes at the people, places, and raw nature that define Arctic Adventures.
Are you an influencer or content creator headed to Iceland? We’re always on the lookout for creative and authentic voices who want to explore our country with us and share it with their audiences. To be considered for a collaboration, please email marketing@adventures.is with the following:
Our team reviews all submissions carefully and will be in touch if there’s a potential fit.
We’ve teamed up with content creators from around the world to showcase the spirit of adventure in Iceland. Here’s a look at what they captured along the way.
Please note: These photos are for viewing and inspiration only. For usage rights or commercial requests, contact marketing@adventures.is.
Working on a story about Arctic Adventures or travel in Iceland? We’re happy to help with interviews, quotes, facts, and media assets.
For press inquiries, interviews, or brand collaborations, reach out to:
Arctic Adventures Press Team
Need assets that bring our brand to life? Everything you need, in one place. Download high-resolution logos ready for journalists, partners, and storytellers who want to share the Arctic Adventures experience.
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Adventure looks good in Iceland—and we’ve got the photos to prove it. Browse our collection of images from our tours. Please credit: “© Arctic Adventures.” For commercial use or special requests, reach out to marketing@adventures.is.
